BODI: The Business of Diving Institute (Scuba)

DEMA Board of Directors: 2012 Election Results | #scuba

The results from DEMA’s 2012 Board of Directors Election are in.

Re-elected in their respective category:

  • Stephen Ashmore, TUSA, in category A1
  • Jeff Nadler, PADI, in category A2
  • William Cline, Cline Group Advertising, in category A3

Newly elected to the DEMA Board of Directors:

  • Darcy Kieran, Total Diving, in category A4
  • Jenny Collister, Reef & Rainforest Worldwide Adventure Travel, in category A5

Members elected or re-elected this year will serve a 3-year term.

Other board members currently continuing their term on the DEMA Board of Directors are:

  • Scott Daley, Body Glove, in category A1
  • Tom Leaird, Scuba Educators International, in category A2
  • Bonnie Borkin Filippi, Bonnier Dive Group, in category A3
  • Werner Kurn, Ocean Enterprises, in category A4
  • Tim Webb, Caradonne Dive Adventures, in category A5

Full disclosure: Yes! Darcy Kieran… That’s me!

DEMA is the Diving Equipment and Marketing Association. It’s the scuba diving industry trade association. Its mission is to promote sustainable growth in safe recreational diving and snorkeling while protecting the underwater environment. It is based in San Diego, California, USA.

The categories of DEMA memberships allowed to vote and be elected to the board of directors are as follow:

  • A1: Manufacturers, distributors and sales representatives of dive equipment manufacturers or distributors
  • A2: Diver certification and training agencies, and field/sales representatives of training organizations
  • A3: Dive publishing, media, dive industry consulting, associations & non-retail service providers
  • A4: Retail distribution of diving goods & services
  • A5: Dive travel provider or resort

DEMA’s website: dema.org

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